Just in case you were wondering this is not a guide to teach you how to “make a killing” designing websites. Nor it is even a go-to guide that will tell you if you live in Chicago, IL and you are designing this type of website charge $xx,xxx.
This series is about giving your Clients more value, more return-on-investment; it’s about niching down your market, providing better service, and how to become a “trusted business ally” to your Clients.
I know a lot of you have been asking me to give you specific pricing tables and such… Well, reading Brennan Dunn’s new book “Double Your Freelancing Rate” will get you started on the right track if you are wondering how much you should be charging per hour.
The premise of Brennan’s book is answering this question of “What to Charge for Designing a Website?” . His goal is that by the end of the book he will dispel all fears, myths, and excuses for not charging what you are worth for your web projects.
So what should you be charging for a website? His answer – almost definitely more than you are charging right now.
Today I want to talk about the man who got me started on the whole path of learning about pricing my services, and providing HUGE value to my Clients.
If you haven’t read our first article in this series, you’ll definitely want to check it out before continuing with this series.
In today’s age of template designs, PSD to HTML services, and drag-and-drop website builders many designers are struggling with what to charge for their services. It seems like the only way to survive is to bid less, lower rates, and work more hours.
But is that that only way? Do you really need to compete with every 15 year old high school kid, or coder from India who is charging $15/hr for their HTML skills? Just so you know, I’m not against young people doing web jobs for companies at all, or even oversees “coders” from India, it’s just that I don’t need to compete with their pricing model because we have a very different target market.
Warning: Reading this series may change the way you run your business, and has been known to cause web developers to deliver better value to their Clients, become a ninja negotiator and possibly double or triple their rates. Consider yourself warned!