A few weeks ago I was at a conference where twin brothers, Jason and David Benham, spoke on business and how to excel in your field. The Benham brothers, formally drafted by the MLB, now turned business men have started many companies and have been featured in many publications including Inc. Magazine, Entrepreneur Magazine, The Wall Street Journal and more.
During one of their talks they focused on three guiding principles they follow in their businesses that has made them what they are today. I want to highlight these things and show how you can apply them to your work/business.
We recently worked with a local Signage Shop to completely rebrand their website. We worked hard to create something that truly showcased their amazing work, experience and great customer experience.
Sign-A-Rama – Carpentersville hired us to redesign their entire online presence into something that truly showcased their amazing work, experience and great customer experience.
Our goal is to establish them as a high-performing million dollar company, and their website was a huge thing holding them back from this reputation.
Check out the full Case Study to see how we built their new completely responsive website.
Just in case you were wondering this is not a guide to teach you how to “make a killing” designing websites. Nor it is even a go-to guide that will tell you if you live in Chicago, IL and you are designing this type of website charge $xx,xxx.
This series is about giving your Clients more value, more return-on-investment; it’s about niching down your market, providing better service, and how to become a “trusted business ally” to your Clients.
I know a lot of you have been asking me to give you specific pricing tables and such… Well, reading Brennan Dunn’s new book “Double Your Freelancing Rate” will get you started on the right track if you are wondering how much you should be charging per hour.
The premise of Brennan’s book is answering this question of “What to Charge for Designing a Website?” . His goal is that by the end of the book he will dispel all fears, myths, and excuses for not charging what you are worth for your web projects.
So what should you be charging for a website? His answer – almost definitely more than you are charging right now.
Today I want to talk about the man who got me started on the whole path of learning about pricing my services, and providing HUGE value to my Clients.
If you haven’t read our first article in this series, you’ll definitely want to check it out before continuing with this series.
In today’s age of template designs, PSD to HTML services, and drag-and-drop website builders many designers are struggling with what to charge for their services. It seems like the only way to survive is to bid less, lower rates, and work more hours.
But is that that only way? Do you really need to compete with every 15 year old high school kid, or coder from India who is charging $15/hr for their HTML skills? Just so you know, I’m not against young people doing web jobs for companies at all, or even oversees “coders” from India, it’s just that I don’t need to compete with their pricing model because we have a very different target market.
Warning: Reading this series may change the way you run your business, and has been known to cause web developers to deliver better value to their Clients, become a ninja negotiator and possibly double or triple their rates. Consider yourself warned!
Have you ever had a hard time convincing your would-be Clients of their need for a new website? Have you ever made that proposal to a company that seemed really excited about a project who then backed down after hearing your price?
If so, this article is for you. It will help you when working with businesses and individuals you have identified that need a new website. Read more…
In our world of blazing fast high-speed internet connections, many developers are throwing site load time by the wayside as they focus on creating graphically rich website experiences. Does site size and load time still have any importance? Do we still need to resize our images, and worry about every kilobyte here and there?
Photo Credit: George Hatcher Read more…
I’d like to dispel a common myth that many people have about the internet. Common Myth: If I have a website, then I’ll have people lining up to purchase my services or products. This is totally false, and yet many people run their businesses this way.
Just because you have a website, doesn’t mean you will automatically get visitors who will buy your services and/or products.
It takes many things to run a successful online presence and it all starts with a beautiful, easy-to-use, compelling website. If your website’s design doesn’t grab your visitors they will certainly go elsewhere with their business. Read more…