In today’s age of template designs, PSD to HTML services, and drag-and-drop website builders many designers are struggling with what to charge for their services. It seems like the only way to survive is to bid less, lower rates, and work more hours.
But is that that only way? Do you really need to compete with every 15 year old high school kid, or coder from India who is charging $15/hr for their HTML skills? Just so you know, I’m not against young people doing web jobs for companies at all, or even oversees “coders” from India, it’s just that I don’t need to compete with their pricing model because we have a very different target market.
Warning: Reading this series may change the way you run your business, and has been known to cause web developers to deliver better value to their Clients, become a ninja negotiator and possibly double or triple their rates. Consider yourself warned!